Imported from the United States, the word job board arrived in Europe in the 1990s and literally means “job board”. More precisely, the term is translated as a job website or job posting portal: the site shows job vacancies classified by date, profession, geographic area and updates the site daily to update job vacancies.
Job Boards are websites that offer job vacancies to candidates on the Internet. Recruiters, such as recruiting agencies and HR managers, also use these e-recruitment platforms to identify relevant candidate profiles.
Knowing how to reach your target at the right time, in the right places, with the right ad is one of the challenges in hiring management.
What is meant by “job board”?
1 The candidate finds the right job offers online in the shortest possible time,
2 The candidate registers quickly online thanks to the fiber optic or broadband network,
3 The selection tests are carried out on a web platform,
4 Interviews take place via videoconference, for example with Skype or Google Hangouts,
5 The search for talent is targeted.
The recruiting and talent management software perfectly integrates the web ecosystem to connect to it and allow the recruiter to interact efficiently and precisely, saving time, saving energy, reducing costs and, above all, focusing on the right profiles.
How joab boards can help recruiters
The operation of a job board is quite simple: companies and recruiters publish their advertisements for open positions and receive applications through the platform.
The job boards also offer a whole series of additional services: from consulting the database to highlighting advertisements, up to the request for consultancy services, guaranteeing undoubted advantages for those involved in research and selection.
Benefits:
1 More visibility: through job boards a company can show its ad to different audiences, managing to reach a greater number of potential candidates;
2 Targeted results: especially in the case of “vertical” portals, that is dedicated to a specific sector, such as the IT sector, recruiters have greater confidence in addressing a target audience with their searches.
3 Time savings: the ads published on the job boards receive a large number of views and, consequently, the possibility of receiving many applications increases, thus accelerating the entire pre-selection and selection process.
4 Employer branding: presence on job boards helps companies improve their reputation as employers, an aspect that is becoming increasingly important in the candidates’ experience when looking for a job.
the functions of a Job board
The candidate can:
- Work on personal branding on professional social networks,
- Receive e-mail alerts on job vacancies (push-mail),
- Send your CV,
- Create a professional profile on certain platforms
- Take advantage of online HR advice and consult job descriptions,
- Apply online in real time.
The recruiter can:
- Post job offers in real time,
- Access the CV-case
- Identify relevant profiles on social networks and import them into your recruiting software,
- Index your job postings so that they go up in search engines like Google or meta-search engines like Monster or Indeed
The criteria to be used for choosing a suitable job board
However, there are several complementary actions to consider when choosing a job board and investing a budget in it:
- Audience analysis in terms of number of visitors,
- The study of visitor profiles by sector of activity and segmentation by business line,
- The costs of disseminating your ads, depend on the public and its qualification,
- The ability to connect to a personalized recruiter space,
- Check the indexing of your ads by search engines.
- The profitability of the operation of advertising banners, in the case of the purchase of advertising space,
the best platforms to post job advertisements 
Social network:
Social networks such as LinkedIn, Viadeo, or sometimes even Twitter, Google+ or Facebook for some marketing or connected profiles
Job sites:
Sites published by the public administration for the promotion of the labor market
Free sites (public and associative).
Specialized platforms:
Employment committees specialized by profession, sector, experience or situation of the person (trainee, foreigner, disabled person)
Multinational work platforms,
As we have seen, using job boards in your recruiting campaigns allows you to broaden your job offer and make your workflow more efficient.
While job sites remain one of the main channels used by candidates, social networks must also be included in the recruitment process.
With careful communication with HR, this will also work in favor of your brand identity.